Social media, for better or worse, is a revolutionary movement that is rapidly shaping and effecting the world of today. In the realms of business and branding, it can be a hard fought battlefield that may just make or break a dream. This is why PR companies will focus a great deal of attention to winning that battle using a wide array of tactics and tricks. Not everyone may recognize the efforts that a PR company puts forward, however, which is why we will be taking a closer look at five social media tactics that are used by PR companies daily.
1. Understanding the Message
When putting a campaign or ideal forward, it can be highly beneficial to truly understand the message behind it, and devastating to misinterpret a meaning. Anyone who works in public relations will be able to examine a subject closely and get a good feeling of the message or meaning behind it.
Using this newly found knowledge, they will craft a PR campaign that fully supports whatever the subject is. Whether it be a brand, a movement, or an investment, they should be able to make the public take a real interest in it.
2. Drawing Attention
The primary drive behind a PR campaign is to gather interest and awareness to the subject. One of the easiest ways to do this is to create an enticing headline or statement for the subject. Something that will make heads turn and minds contemplate. The longer the headline or subject is in the mind of the public, the more relevant it will be, and in the world of today, relevance is somewhat vital to success.
3. Including the Public
People can learn about a subject all day and still not care a great deal about it. Yet, when they are invited to join the subject at hand, to interact with it, they will care quite a bit more. When they actively interact with something via commenting their opinion, their interest is far more prominent than it would be if they simply met the idea in passing.
After all, everyone has an opinion, and the more conversation is surrounding your subject, the more relevant it is to the moment. Holding onto that interest and attention is of the utmost importance to a brand or movement, and a PR company will be able to expertly get people to interact with the subject.
4. Redirecting the Traffic
Social media is a great venue in which to draw awareness to a subject. What exactly is there to do once awareness is established, however? Well, the interest is there, so further informing the audience of what the campaign is covering will further draw people in. The PR company would link to the official source of the brand or movement. Once this has been accomplished, the audience will decide whether or not they need what is being offered.
5. Holding Interest
Establishing the campaign and drawing attention to it is a real challenge, but the task doesn’t simply end there. A PR company will then have to ensure that interest in the campaign is held. This will typically be done by updating the various social media accounts and developing the campaign plan for the future. They will identify what works within the campaign, what isn’t as effective, and what they will want to try in order to keep things fresh.
By leaning into the effective tactics, trimming the less successful approaches, and trying new ways to draw attention, the campaign should be able to stick around for quite a while.
