Are you currently using technology to simplify your job, boost your efficiency and keep your clients satisfied? If not, it’s never too late to get started!
From being present online to using real estate technology such as a CRM software, there are ways you can use technology to be a better real estate agent. Here is a guide on how to be a better real estate agent by combining your skills in real estate and technology:
1. Understand that clients are more knowledgeable than they used to
You first need to understand that everyone now has access to home listings and to detailed information about the real estate market. Your clients are more knowledgeable than they used to, so you need to know what they know, but also to know what they need, and to adapt to these needs.
Your clients might not need your help to find their dream home online, but they still have questions about the transaction and their financing options.
2. Create your own website
Your prospective clients will go online to search for homes for sale in their area, but you can be sure they will also be searching for a real estate agent online. This is why you need a website that displays the listings you are responsible for, but also your contact info.
Nowadays, you can easily create a beautiful website even if you don’t know much about computers. You need to make sure your website is mobile friendly, because many people use their smartphone to browse the internet.
3. Keep your social media accounts updated
Most people are on social media, so you need to be there too. Create an account to offer your real estate services on at least a few social media sites, and keep them updated regularly.
There are services that allow you to share the same updates on all your social media accounts at the same time, so take advantage of this if you want to be everywhere while saving some precious time.
4. Choose the right CRM software
A CRM software is a good example of real estate technology that will make your job easier. There are different real estate CRM softwares on the market, so you need to choose one that will meet both your needs and your budget.
If a CRM offers you a free trial, it will be the perfect occasion to figure out if it works well for you, and if it meets your expectations.
5. Keep all your contacts in one place
A CRM software will allow you to easily keep all your contacts in one place, so you won’t have to try to maintain different databases.
Whether you got some new leads through social media, through a sign up form on your website, or during a recent networking event, if you have a CRM, you will be able to use it to organize their contact info.
6. Automate different tasks
Your CRM will also be able to automate different tasks for you. Examples of CRM softwares include Contactually, but there are also Contactually alternative competitors that offer similar features at different price ranges.
CRM softwares are really good at remembering dates. You’ll be able to rely on yours to send you a reminder before your different business appointments. You’ll also be able to count on your CRM to send emails to your prospective clients or to your past clients, whenever you want it to.
7. Keep in touch with your clients
A CRM also allows you to respond quickly to all the emails you receive. Even if you are out of the office for some time, the people who contact you will get a personalized auto-response to ensure them you will get back to them as soon as possible.
It’s also a good idea to stay in touch with your past clients with automated birthday emails, and home purchase anniversary emails.
