Increasing sales is essential to keeping your eCommerce store alive. Fortunately, with a few strategic adjustments to your site, it’s possible to increase your conversions and make the most out of your traffic. Use the following five suggestions to increase your eCommerce sales.
1. Use Content To Connect With Your Buyers
No matter how you get traffic, you can’t escape using content. Your product descriptions directly reflect your ability to show why your product is worth buying. If you’re not finding ways to engage with your audience, you’re losing out on repeat business. Content allows you to connect with your buyers and develop an audience.
Another reason to use content is to increase your ability to get organic referrals. A simple blog post can help generate hundreds of warm leads each year at no extra cost to you. Articles, videos, and graphics that give value are able to attract traffic from social networks and search engines for years to come.
2. Improve Your Packaging
If you’re sending physical products to people around the world, it’s a good idea to put some extra effort into your packaging. Packaging has a direct impact on how people perceive your brand. Beyond keeping your product safe during delivery, your product packaging also needs to be visually appealing.
Consulting with a product packaging company is an excellent way to improve your operation. Product packaging companies can help you experiment with different sizes and materials which can save you money on each package. Your product packaging is an opportunity to be memorable and plant the seeds to attract repeat business.
3. Experiments Are Worth Your Time
A/B testing is still a part of marketing you can’t ignore. Every aspect of your eCommerce store from your page titles, headlines, product descriptions and product images should be A/B tested. Even if your current layout is doing well, you could be just one minor tweak away from doing even better.
Before you go all out with the testing, makes your sure you have a plan of attack. You need to allow each variation enough time to see if it’s working or not. Test only one element at a time so that the results are precise. Split testing is an excellent method to increase your conversions and make the most out of your traffic.
4. Install A Heat Map Plugin
Tracking user activity on your site can help you make smart adjustments. Heat mapping lets you see which elements of your website attract the most clicks and mouse activity. You can see how long people spend scrolling and which areas of your site interest them the most. Heat mapping can help you test which button colors and call to actions work the best.
5. Update Your Exit Pages
Exit pages are a great way to connect with people and create the opportunity for repeat business. Anytime someone subscribes to your email list, makes a purchase or if they leave a comment on your blog, they should be greeted with a Thank You page.
Your thank you page needs to be customized for the visitor. For example, you can set your website to show an exit page to people who are abandoning their carts. This exit page should have time-sensitive coupon codes to help close the sale.
If someone subscribes to your email list, the exit page should give them access to other articles, videos, and graphics that they’ll find value from.
Exit pages are a powerful tool to create engagement from your customers. You can use your exit page to make it easy for people to leave quick reviews about your products. Exit pages make it easy for you to encourage testimonials, referrals via social shares and repeat business from coupons.
