We are officially in the mobile era. With more people using mobile phones than desktop computers, it’s time you strategized around mobile for your business. It’s now becoming a game of survival where businesses have to go mobile or perish as the benefits of mobile apps for business are becoming apparent. Sooner rather than later you’ll have to ditch your e-commerce site for a mobile app. Here are the reasons why.
- Mobile Apps Are Faster
Apps are 150% faster than mobile websites and give a better user experience overall. Since most data is stored locally on the mobile device, the retrieval process is faster. For your e-commerce site, data will have to be fetched from the server before being displayed. This will obviously take more time.
Another reason mobile apps are faster than a website is that mobile sites rely on JavaScript to run functions. Compared to apps, which run using frameworks, mobile sites are 5 times slower.
- Personalized Content
You can deliver more personalized content for your users with a mobile app than on your e-commerce site. You can tailor the content to their preferences, behaviors, culture, and location. Apps make it easier to do this since you can allow users to set their preferences the first time they fire up the app. The app will also pick up on more subtle habits and behavior of the user to help deliver content relevant to them.
- Instant Offline and Online Access
Mobile app user can access your content instantly whether they’re online or offline. This is because vital data is stored in the device as opposed to in a server as the case is with an e-commerce site. Apart from critical tasks such as notifications and payments, you can set up the app to work completely offline. This could be the difference between a sale and a bounce.
- Maximizing on Device Features
An app can be designed to take advantage of device features that would be impossible to execute with a website. You can easily access the camera, NFC, GPS, and many other features. You can utilize these features for a myriad of functions including payments, identity verification, maps and location information, and scanning bar and QR codes. The capabilities are infinite and you can use this to enrich the user experience of your customers.
- Reduces Cost and Improves Productivity
Having a mobile app will help you reach a wider audience given the number of mobile users across the globe. It will also shorten the time it takes to reach your customers and reduce the costs associated with these activities by a huge margin. This is because you’ll be able to cut your marketing spend as you won’t have to run ads to reach your customers.
- More Interactive Engagement
The mobile app interface provides you with an opportunity to interact with your customers in a more immersive way. You can share discounts and offers and they can give you real-time feedback on your products and services. Moreover, they can share photos and coupons with their friends, and also recommend your products within the app. You can make the purchase process easier for your customers by incorporating purchases, deliveries and customer support in the app. You can get an app developer company to do this for you at a reasonable cost.
