If you’re not optimizing your eCommerce store, you’re likely wasting your traffic. Trying new techniques and seeing how your audience reacts will help prevent your store from getting stagnant. This post looks at five different things you can do to improve conversions on your eCommerce store!

1. Implement Phone Communication

People are always going to hesitate to buy if it’s hard to get in touch with your company. Potential customers usually have some questions they want quick answers to before they make their purchase. If they can’t call or chat with your company, they typically go elsewhere for answers.

Make sure you prominently display your phone number on every product page. You can use a product like Grasshopper to get an inexpensive separate phone number for your eCommerce store. Communicating by phone makes it clear that you’re not hiding from anyone and that your website is a place people can trust.

2. Use A Courier Service

If you notice you’re getting a lot of orders from one area, it may be worth it to use a courier service. Instead of relying on basic federal post services, couriers offer specialized service for your company. Courier services go out of their way to provide a high level of service to your customers. You’ll find people will report faster delivery times when compared to other mail services.

Another benefit of working with a courier service is that they’re on demand. If it’s more convenient for a customer to wait a few days for their package, you don’t have to waste money paying for the service. You only pay for deliveries they make. Courier services will increase your same day deliveries, which is something your customers will appreciate.

3. Display Your Reviews And Testimonials

Showing that people have had a positive experience with your website is another good way to build trust. Displaying customer reviews on your eCommerce store is an excellent form of social proof. Make it simple for your customers to leave reviews. They shouldn’t have to go through multiple steps or have to sign in to rate a product. It’s also worth your time to offer your paying customers some type of incentive to leave a review. The more real testimonials you have, the better your site looks.

4. Don’t Be Mysterious About Your Prices

Nobody likes to be surprised about the final price after they’re done shopping. A lot of abandoned carts come from people just wanting to see how much their order would cost with taxes and shipping. Make things easy for people and update your prices to include taxes. Make sure you offer a flat shipping rate that’s clearly marked near the product price.

There’s a lot of psychology behind how displaying prices influences people’s purchasing habits. There are many studies that point out people feel that pricing and shipping information are influential factors in their decision-making process. It’s worth experimenting with how you display your prices to see if it affects your conversions.

5. Develop A Solid About Us Page

You may not think people read the about us page, but it’s actually an essential part of your website. Potential customers want to know who they’re dealing with before they send money. Adding a detailed about us page will put you ahead a lot of your competitors. All you need to do on your about us page is tell your story and let people know who’s behind the site.

Another way to create trust on your website is to display different trust makers. Getting your website validated by groups such as the Better Business Bureau, McAfee and VeriSign will help your store appear more professional. You can also apply to get approved by organizations specific to your industry.